Direct Mail: Our buyers list is categorized by property type and geographic region. You will benefit from the comfort level that our buyers have in the integrity of the purchasing process at an FAR auction.

Publications: We utilize both newspapers and trade journals in our advertising campaigns. We also utilize subscription based slick magazines when appropriate as they are read by people within demographically defined special interest groups. However, it is important to remember that many of these publications have extended ad deadlines.

Broadcast Media: Both Television & Radio ads are utilized when appropriate, and the budget is designated for such expenditure.

Signage: Property Specific signs and billboards.

Internet Exposure: We utilize about 20 world-wide real estate websites & trade forums frequented by specific buyer types.  Many sites we use are limited to member access, therefore providing very high ratios of qualified buyers.  These sites are increasingly productive in creating global awareness of residential property, commercial property, and land auctions.  Many FAR buyers are global business people, confirming our realization that even the most diminutive property may draw credible, capable buyers from the four corners of the globe.

Telemarketing: We call known interested parties from previous sales as well as call all interested parties for your specific property. We strive to build a rapport with buyers so that we can be assured that all questions or concerns are answered in advance of the auction.

Total Budget: After reviewing the property inventory, the Auctioneer will determine the amount of money necessary to implement an effective advertising campaign. We will then explain that budget in detail and discuss your options. One critical fact for you, the client, to understand is that the marketing budget will be used only for the direct marketing and sale expenses of your auction. Labor utilized in the preparation of the sale is the responsibility of Florida Auctioneers & Realty, LLC.

Bidder’s Packet: A comprehensive bidder’s package will be compiled and prepared for each sale. It will then be printed and made available to each and every prospective buyer of your property.

Online Bidding:  Florida Auctioneers & Realty also offers online and phone bidding for those buyers unable to attend a live auction.