Online auctions are much more than a list of details and photos of your property.  Offering online bidding transforms a traditional information only listing into a 24/7 interactive sales and marketing platform with global exposure. Sellers will soon demand these always available, high exposure listings from their agent, and buyers are already flocking to the Net, bidding on available properties.

Before you underestimate the potential of this marketing method, let's define the problems facing most real estate agents today.

* There is a tremendous surplus of unsold properties
* The expenses agents and brokers face are increasing
* Lending standards and property scrutiny are on the rise

Listing agents are duty-bound to represent the best interests of sellers, even under these trying market conditions. Online bidding can not only help you overcome this tough market, but  it allows you to:

Increase Exposure - Online bidding increases a listing's exposure, and by doing so increases sales. A property that may have only been found locally through print advertising or the MLS is now both viewable and easily attainable by qualified buyers all over the world.

Reduce Expenses - Online auctions are a cost effective marketing avenue that reduce the costly upfront advertising fees of a live on-site auction. They effectively minimize advertising, administrative, and operating expenses.

Establish Value - The Market sets the value, not Realtors, not Auctioneers, and not County Property Appraisers.  Online bidding addresses this two-fold. In our struggling market many sellers are unwilling to accept what "true market value" has become on their properties. Making their listing available at auction easily establishes what buyers are willing to pay for their property, and provides them with the highest possible sales price. With recent mortgage catastrophes including the bail-out of Fannie Mae and Freddie Mac, lenders are imposing tighter restrictions, including valuations on the properties securing those loans. Competitive bidding allows lenders to rest assure that a fair price has been offered on the property - this can be especially helpful in short-sales and REO's as multiple bids are easily documented.

As a professional full service auction company, failing to implement this new technology could cause you to lose a significant number of potential buyers. Sellers want options, and will elect to go with those Auctioneers who offer a full-service marketing program.

For additional information on how to use this "missing link" and sell your property quickly, be sure to check out our website further, or call (941) 927-8108.